Worldwide campaigns:

Antibiotics have saved millions of lives and completely transformed modern medicine since their introduction in 1941. With antibiotics, bacterial infections have become easily treatable, and the prospects of surgeries, transplants & other complicated procedures have expanded. But excessive use of antibiotics has contributed to ever increasing pool of antibiotic resistant microbes. Failure to combat this will threaten us to return to an era where simple bacterial infection will once again be deadly. In an attempt to combat this antibiotic resistance, representatives from health and various health related fields have recognized their responsibility to protect effectiveness of antibiotics. Consequently, various programs have been running worldwide addressing this issue. Some of the major programs are:



1. IIMAR: Indian Initiative for Management of Antibiotic Resistance -IIMAR was formed in MARCH 2008 to promote prudent use of antibiotics so as toreduce the possibility of spread of antibiotic resistance. With no membership fee, group encourages to join hands with all the stakeholders of antibiotic resistance. Following is the link to reach the blog    and

2. The European Antibiotic Awareness Day (EAAD) is a European health initiative which aims to provide a platform and support for national campaigns about prudent antibiotic use. Across Europe each year the European Antibiotic Awareness Day is marked by national events and campaigns on prudent antibiotic use during the week of 18 November. The campaign builds on successful national campaigns to raise awareness about the threat to human health of antibiotic resistance and communicate about prudent antibiotic use. EAAD was launched in 2008 with support from the European Commission, European Parliament, EU Member States and non-governmental health stakeholders across the EU. The campaign aims at promoting prudent use of antibiotics by raising awareness of everyone’s role in keeping antibiotics effective for future generations

3. MAAR: Michigan Antibiotic Resistance Reduction Coalition’s,“Antibiotics & you”: This mission seeks to improve the use of antimicrobial agents and reduce antimicrobial resistance rates in community throughout the state of Michigan through the collaborative efforts of academic, community, government, labor and industry partners. The program focuses on educational interventions designed to change provider-prescribing habits and improve patient communication skills. In this attempt it offers free educational programs on appropriate use of antibiotics for students, consumers and healthcare providers. MARR community education program “Antibiotics & You” is an award winning 45 minute interactive program, designed for consumers of all ages to help them better understand antibiotics, antibiotic resistance and how to use these life saving drugs appropriately. For more information visit

4. Get Smart about Antibiotics: 

It is a US based campaign run by the Centers for Disease Control and Prevention (CDC) and is focused on reducing the rate of antibiotic resistance by

  1. Promoting adherence to appropriate prescribing guidelines among providers,
  2. Decreasing demand for antibiotics for viral upper respiratory infections among healthy     adults and parents of young children, and
  3. Increasing adherence to prescribed antibiotics for upper respiratory infections.

The program focuses on the outpatient/community setting and provides materials and tools for both providers and the general public about this issue. Additionally, the program promotes an observance week, in conjunction with many partner organizations and states, each fall during cough and cold season to raise awareness about using antibiotics appropriately. This year, Get Smart About Antibiotics Week will be held November 17-23, 2013. For more information, visit


5. Australia Antibiotic Awareness Week: It was also observed in Australia from 12 to 18 November 2012 to support the global health campaign & encourage learnings on superbugs and antibiotics safety. The week was supported by the Australian Commission for Safety and Quality in Healthcare, the Australian Society for Antimicrobials, NPS MedicineWise and the Australian Society for Infectious Diseases. Australian Group on Antimicrobial Resistance is a collaboration of clinicians and scientists from major microbiology laboratories around Australia, who test and gather information on the level of antibiotic resistance in bacteria causing important and life threatening infections around Australia. By standardized methodology AGAR has been able to collect ongoing data on what is happening in this country over long periods of time. The group has also been very successful in being able to make this information available to the broader community both through publications in scientific journals and also numerous presentations at meetings nationally and Internationally. AGAR conducts surveys on the antimicrobial resistance patterns of Staphylococcus aureus, Escherichia coli, Klebsiella spp and Enterobacter sppannually and performs periodic surveys ofStreptococcus pneumoniae, Enterococcus sppandHaemophilisinfluenzae.

6. Antibiotic Awareness.CA: is Canadian initiative coordinated by numerous health-related organizations across the country. The promotion extended for about a week, from 14 to 20th November 2011. On November 18, 2010, Canada joined the international efforts to raise awareness for antimicrobial resistance by acknowledging the importance of the issue with a National Antibiotic Awareness Campaign.

7. Strama, Swedish Strategic Program Against Antibiotic Resistance: This program aims Strama was founded in 1995 as a result of discussions between the Swedish Reference Group for Antibiotics (SRGA), the Medical Products Agency, the National Board of Health and Welfare, the Swedish Institute for Infectious Disease Control and others. The primary objective was to create a decentralized organization in order to gain national recognition and to facilitate local surveillance activities and projects. From 2000 Strama has received funding from the Swedish Government, via funds allocated for public health measures. From July 1st 2010, Strama (the Swedish Strategic Programme against Antibiotic Resistance) is an advisory body with the remit to assist the Swedish Institute for Infectious Disease Control in:

  • Matters regarding antibiotic use and containment of antibiotic resistance
  • Facilitating an interdisciplinary and locally approved working model, ensuring involvement by all relevant stakeholders including national and local authorities and non-profit organizations.

8. AWARE: Alliance Working for Antibiotic Resistance Reduction In January 2000, the California Medical Association Foundation initiated a long-term, statewide effort to promote the appropriate use of antibiotics called, Alliance Working for Antibiotic Resistance Education, (AWARE). AWARE is a partnership that includes physician organizations, healthcare providers, health systems, health plans, public health agencies, consumer and community based health organizations, federal, state and local government representatives and the pharmaceutical industry. AWARE has grown to be the largest, most collaborative project of its kind in the nation. Over 80 organizations are part of AWARE’s statewide coalition, with more than 200 volunteers actively involved from these groups in AWARE activities.